General Information    Competitive Advantage    People. Management.  ISO Certificate

Aquila’s Mission Statement:

  “To develop long term business relationship with customers through total employee participation in achieving customers' expectations and responding to customers' requirements with the highest level of services and dependability.”

Aquila Group (AG) is one of the most important Romanian organizations in the field of active distribution, international and domestic road haulage and provision of logistic services, but the nature of operations is rather regional within the Balkans region. AG covers through various activities Romania, the Republic of Moldova, Bulgaria and Serbia.

Formed by Aquila Part Prod Com S.R.L., founded in 1994, and Seca Distribution S.R.L., founded in 1999, the group is privately held and has its headquarters in Ploiesti, some 60 km north of Bucharest.

AG’s turnover in 2005 was €116 mil from €100 mil the year before – of which Romania represents €100 mil and Balcans Region €15 mil – and more than 1,800 people were employed at the end of 2005.

The main business lines within AG are as follows:

 • Distribution of Unilever products (Romania, Rep of Moldova, Serbia)
 • Distribution of Wrigley products (Romania, Bulgaria)
 • Distribution of Tchibo products (Romania)
 • Import and distribution of Ferrero products (Romania, Rep of Moldova)
 • Distribution of Panasonic Batteries (Romania)
 • Import and distribution of Clipper lighters (Romania)
 • Distribution of Brau Union beers (Romania)
 • Distributia produselor Prodvinalco (Romania)
 • Distribution of British American Tobacco products (Rep of Moldova)
 • Distribution of Kimberly Clark products (Rep of Moldova)
 • Domestic and international road haulage (Transport hub in Romania)
 • Warehousing and related logistic services (Romania, Serbia)

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COMPETITIVE ADVANTAGE

AG’ primary markets are active distribution, road haulage, and logistic services.

As one of the major players in the Romanian distribution market, AG’s competitive advantage derives from:

 • Over 10 years of expertise in active distribution;
 • Strong, Nation-wide infrastructure and logistic facilities – i.e. warehousing; number, structure and capacity of the vehicle fleet;
 • Qualified and experienced staff, with proven sales and project management skills;
 • A significant level of investment capability, required to carry on this activity effectively;
 • Strategic partnerships with manufacturers whose distribution models create the opportunity to reach and exceed the necessary critical mass, as determined by the market size or competitive circumstances;
 • Direct contact with, and information concerning the buying behavior of over 40,000 clients in various sub-segments of the FMCG market and across various distribution channels;
 • Access to powerful brands – number 1 or 2 in Europe or in the world – for which the market in Romania is estimated to grow over the next years;
 • Geographical coverage – the focus being regional or national, as required;
 • Customer oriented approach;
 • A focus on the generic “cost leadership” strategy.

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PEOPLE. MANAGEMENT STRUCTURE. People are the most valuable resource of our business, since they are the ones that, by means of skills, expertise and passion effectively use the infrastructure to ultimately generate profit. Teamwork is essential in a competitive environment like ours, as well as continuous improvement of the individual performance, through adapted training/coaching programs.

Within our distribution divisions, we currently employ some 675 sales persons, assisted by over 455 logistics and administrative personnel.

Dedicated transport activities are carried out by over 200 people and value-added logistics services involve 320 qualified people. The operations are under the control of the management team, which consists of 150 specialists.

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